GINGER CAN HELP WITH YOUR TOTAL IMAGE MAKEOVER
What does that mean...?

“I hope that people will forget what I'm wearing.” Does this sound familiar? Sadly, this sentiment was expressed by a number of women in a survey where I asked how they felt about how they look. While it is not an unusual response, the good news is that it does not have to be a permanent state of being!

Creating a wardrobe and personal style you love begins with a desire and a longing for ease and beauty (however you define beauty) every time you get dressed. Then it’s about learning how to put that motivation into action in a way that brings you long-lasting results. Most importantly, it’s about understanding who you are so you can create a look that is authentic and flattering (yes, you can have both!).

I love helping women experience those "ah-ha" moments and flashes of insight when they suddenly realize they can have a wardrobe and personal style they love – especially when this feeling has been elusive or, at best fleeting, for many years.

After 23 years of working with women and experiencing my own transformation (see “Ginger’s Story”) prior to that I am well-acquainted both with the frustration that accompanies having a wardrobe you don’t love and the delight that comes with recognizing and embracing your own style. Yes, it’s a journey, different for each person, but the basic elements are the same. Are you ready to embrace your own personal journey? (Please note that if this feels right to you and you get excited at the possibilities, we will determine together how to proceed in a way that serves you perfectly.)

What Types of Programs Do You Offer?

It all depends on your personal needs. Everyone is different in terms of their style, frustration level, where they are starting from, and budget. Here is a quick sampling of the programs I offer:

Total Image Transformation Program Overview

(7 Personal Transformation Programs are Briefly Outlined Below):

• The Ultimate Style Makeover
• Embrace Your Authentic Style
• ”Quick Style” Program
• Fashion Fairy Godmother Program
• Totally You: Aligning Your Inner & Outer Beauty
• Who Taught You How To Dress? Home Study Program
• Ginger’s Mini-Wardrobe Makeover

The Ultimate Style Makeover…9 Months to a New You!

During this 9-month “Total Image Transformation” program we will custom-design the details to address all of your questions and answer your personal style questions and take you from frustrated to fabulous! We will do this by way of:

• 6 custom-designed days or (3 full-days and 6 half-days) (spread out over the 9 months to include all your seasonal needs and questions) to cover everything that is important to you including closet/wardrobe consultation, color analysis, makeup & skin care assessment/instruction, fashion fit formula, and personal shopping for clothing*, shoes, jewelry, foundation pieces (proper undergarments), etc.

• You will enjoy access to the Fashion Fairy Godmother program as well as the Totally You: Aligning Your Inner & Outer Beauty program

• And much, much more.

Embrace Your Authentic Style Program

This is a 5-month “Total Image Transformation” program with 4-custom designed days (can also be 8 half days or any combination) during which we will evaluate what you already have, address the fundamentals of a mix and match (M&M) wardrobe, implement the 3 R’s: Rework It, Restyle It, or Remove It, and shop for clothes that make your heart sing. You will also receive copies of “Who Taught You How To Dress?” and the “Jumpstart Your Personal Style” programs, and much more!

“Quick Style” Program

This 4-8 week program is for someone who is extremely motivated or has an important deadline to meet. In 2 full custom-designed days (or 4 half days), we will address your concerns around your existing wardrobe, fit, color, lifestyle needs, and what you need to create a wardrobe and personal style that works for you. You will also receive copies of “Who Taught You How To Dress?” and the “Jumpstart Your Personal Style” programs, and much more!

Fashion Fairy Godmother Program

If you have ever dreamed of having your own fashion fairy godmother, this is your chance! This is a small group program (not more than 20 women) where we will address inner and outer obstacles that have been holding you back from having the look you love. Some of it will be done by way of teleclasses, virtual style retreats (a delightful, effective new concept), and a 2-day in person retreat at the Hawthorne Hotel in Salem, MA where we will put into action all that you have learned and you get hands-on guidance from me. Each person will receive her own copy of “Who Taught You How To Dress?” This is an exciting, intensive program that is designed to create lasting change.

Totally You: Aligning Your Inner & Outer Beauty

This is an intensive one-day workshop (only 4 participants so there is lots of personal assistance from me). During the morning session, we identify your internal beauty guide—your very own 4 descriptive words that describe you at a very deep level. This is a fun, eye-opening experience that helps you begin to create a personal style that reflects the true you! The afternoon session of the "Totally You" group workshop is about making sure that your wardrobe and personal style choices express the real you. You will learn how to take your look from common to captivating, routine to radiant or mundane to magnificent.

Who Taught You How To Dress?

Personal Style Home Study Program
This is your opportunity to be able to explore your personal transformation in the comfort of your own home, at your own pace and with my guidance. The "Who Taught You How to Dress?" Home Study Program is your personal guide to undressing old beliefs, recognizing your inner beauty, and learning how to create a fashion statement that is truly your own. It empowers you to redefine your own style-to create awareness without having to address every "in style" aspect of fashion (that rarely works!). It is a home study program that walks you through each aspect of creating a powerful personal transformation and includes additional support through a special, private on-line forum where you have constant access to my input, support, and guidance.

Ginger’s Mini-Wardrobe Makeover

(It’s virtual, so you can be here, there or anywhere!)
This consultation is done from the privacy of your own home. Simply email me photos of you in four different outfits and during our phone consultation we will talk about these outfits -- what works, what doesn’t, and how/if we can make something work. Ask all the questions you want and learn how to shop more effectively in the future.

Determining which program, workshop or service is right for you is a very personal decision. You probably have lots of questions. When you are ready, simply fill out the I Need Help Form and we'll set up your "Discover Your Style" phone consultation to talk about the possibilities. We can even custom-design a program just for you. There is no right or wrong way to do it!

What are some of the services included in the Total Image Transformation Programs?

These are the basic steps included to various degrees in each of the Total Image Transformation Programs (for more information on these specific programs, please fill out the I Need Help form):

• Inner & Outer Beauty Style Analysis

If you look in your closet can you tell who you are dressing? Is there an overriding theme? Perhaps it’s dynamic, feisty, artistic, gentle, grounded, chic, juicy or informal (or one of 300+ other possible adjectives). Or maybe not? Maybe what you see is a mish-mash – an eclectic assortment that resembles your mother, best friend and the nice sales woman at your favorite store rather than you, and, as a result, takes all the joy out of getting dressed.
We will identify who you are at a deep level – your inner essence/defining beauty – that which makes you special. It is one of the most powerful tools to creating a personal style you love.

"I just never realized how much we communicate of ourselves to perfect strangers both explicitly and subconsciously through how we dress and how dressing in harmony with your personality makes you look good."— Sheba Alexander

• Your #1 Wardrobe Advantage: Color





If you underestimate the power of color you are missing out on a key component of your wardrobe beauty and effectiveness (not to mention a slew of compliments)! The designers try to convince you otherwise, but when you wear colors that flatter you (not just those that are okay, not bad or just trendy), the rest becomes that much easier – shopping, coordinating your wardrobe, getting dressed, etc. Learn more!

"I still can't believe how using my color palette when I'm shopping changes the experience so completely. You are really great! Thanks." "— Agnes Gallant

• Wardrobe Makeover: From Great to Gone

So many women are drowning in a sea of clothes they don’t like, don’t wear or don’t know how to wear. The questions flash through their minds: should I keep it, rework it or give it away? What if I make a mistake and miss it when it’s gone? And, my favorite question…What will I wear if I give it away? So, instead they feel paralyzed to make a decision and resign themselves to living with a wardrobe that doesn’t serve (or please) them.

Jan
Jan Before	Jan After

Going through your wardrobe, we will address issues like color, balance, design details, fit, fabrics, pattern, wearability, mix and match-ability, orphan syndrome, etc. to streamline your existing wardrobe so you have a true sense of what works, what doesn’t and where you need to fill in.

"THANK YOU for your time and wonderful advice. My closet has never looked this good and I am finding lots of new outfits and pulling things together that I never would have thought of."— Melissa H.

• Making Friends with Make-Up

Contrary to popular belief (and despite what the major cosmetic lines want you to think), you do not need an arsenal of makeup to create a look you love. Makeup serves one purpose: to enhance your features -- not over power them! It is generally true, that most women have either way too much makeup (most of which they aren’t using or don’t know how to use) or too little makeup because they’d rather go without than look and feel silly. I’m here to attest that there is a wonderful happy medium, and the basic premise is less is more. Learn how to apply makeup in a way that feels comfortable and makes you feel beautiful (and like YOU!).

• Eliminate the Guesswork: Create Perfect Body Balance


The more you can reduce the variables with choosing a wardrobe, the better. Do you start at yourself in a skirt, jacket or capris and wonder if the length suits you or does it make you look frumpy? Do you find yourself perplexed – knowing something is off but you can’t quite put your finger on what it is. When you know exactly what length your clothes should be to perfectly balance your body, you can focus instead on other elements of dressing when choosing an outfit. The Fashion Fit Formula is like magic. Quick to do, affordable, and the results are good for life!





• Create a Wardrobe on Purpose – The Joy (Eventually) of Shopping

Did you create your wardrobe by default? Have you picked up a piece here or there, found a sale you couldn’t resist, shopped on-line out of sheer desperation, or have you received hand-me-down or clothing gift you don’t love but keep because you feel like you have to? As a result, does your wardrobe excite you or do you sigh with dismay when you try to choose an outfit for the day? Often, there is little joy or fun involved when you create a wardrobe by default instead of on purpose.
There is hope (lots of it) even if you hate to shop. It means taking one baby step at a time, and that’s what we have been doing in all the previous consultations up to this point. As you begin to feel the difference between inspired shopping and shopping out of desperation or frustration, you will experience remarkable results (and, hey, you might eventually even enjoy shopping (but don’t go there yet if that feels like too big a stretch!).

"I wore the skirt recently to a Mount Holyoke function (I think you are an MHC alum, if I remember correctly) and I received loads of compliments at every turn. Thank you again for your time, and for being so easy to work with. Purchasing clothing can be trying for everyone, I’m sure, but you made it fun and your suggestions made me feel like I had “power” and “choice” in dressing. Normally I feel like generic manufacturers were dressing me and I had to fit to their standards, but I think my experience with you helped widen my horizons. Thank you!"— Elisabeth Holmes

• Infuse Your Personal Style with Personality




Marianne
Marianne Before	Marianne After




Clothing is great (and necessary), and you definitely want to make a statement (whether understated or bold) with the choices you make. That said, an often overlooked aspect of one’s personal style or wardrobe makeover are accessories. They can delight and inspire, add drama or a sense of refinement or dress and outfit up or down. You name it, accessories can do it! Whether your accessory of choice is jewelry, scarves, shoes, handbags or all of the above, they have an unparalleled ability to redefine and outfit to fit the occasion or your mood, and the good news is that there are great options at every price point. We will explore the choices that bring you joy and complete your wardrobe.

• Keep the Momentum Going

Like anything, it takes a little practice, patience and perseverance to get where you want to go. And, the nature of fashion is that it changes – as do our lifestyles, bodies (like it or not), and preferences as time goes by. Skills you’ve learned here will serve you if you use them to maneuver through all the fleeting fashion trends and through personal change that affects your life. The key is to know when and where you want support and guidance to keep your wardrobe and personal style delighting you. Keeping a watchful eye and setting up periodic updates will keep you and your wardrobe happy.

Who Are Ginger’s Clients?

Most of my clients are women over 40 (and many are in their 50’s+) who have come to a realization that they deserve to look good and feel good about how they look and they want to be empowered to do just that!

How do you know if this describes you? Does any of this sound familiar?

• You are highly motivated – tired of put up with a wardrobe and personal style that does not feed your soul or meet your lifestyle needs – and you are willing to make the changes necessary (big and small) one baby step at a time.
• You are open to personal reflection and excited at the prospect of transforming your wardrobe to align with who you are.
• You recognize the benefits of getting an objective viewpoint and assistance since, in many cases, your wardrobe frustrations have been an on-going concern that have not resolved over time on their own.

Sometimes this conundrum has been an ongoing issue throughout most of your life and sometimes it comes about gradually as your body changes over the years. It doesn’t matter. What matters is that you are ready to address them head on (don’t worry, it won’t be scary!).

What Results Can You Expect?

• I will support you in trying new things on for size, so to speak. It’s the willingness to experiment and play that will open your eyes to new possibilities. And, I promise I will keep you from making any choices that make you look or feel silly or inappropriate (this is a constant concern for many women, especially as they get older or their bodies change).

You will…

• Identify what motivates you to make the fashion and image choices you currently do and how to re-inspire yourself in a truly positive and fulfilling way.
• Explore who you are at a deep level and ultimately align your inner & outer beauty.
• Learn why you don't wear certain items of clothing or accessories so you can avoid wasting your money on those kinds of purchases in the future.
• Take the guesswork out of knowing what to wear by learning how to use color, style, design, accents, details, patterns, and fabrics as they relate to your personal uniqueness.
• Learn how to make shopping more fun and rewarding by knowing how to focus your attention when you enter a store.
• Feel growing confidence in choosing clothes that reflect your inner beauty/radiance/charisma as you put the tools you learn into practice.
• Never again feel bored when you get dressed by using the three key components that take any outfit from dull to dynamic.
• Never again feel you have to settle for purchasing a functional piece of clothing unless it also speaks to who you are!

"The results I've achieved with Ginger wildly surpassed my expectations and I am quite confident I could not have done it without her."— Lily

Imagine…

• Going shopping and feeling empowered to make choices that suit your body type, support your personal preferences and allow you to express your unique personality.
• How much money you can save by making clothing choices you love rather than spending $$ on so-so pieces that sit in your closet unworn.
• The peace of mind that comes with opening your closet every day and having every choice be a fabulous choice (yes, it is possible!) of what to wear.
• Going shopping and feeling comfortable maneuvering like a pro through the racks of clothes feeling empowered and supported in finding things you like (and even more important, leaving behind things that do not serve you!).
• Going to a _____________ (family party, reunion, important business dinner, etc.) and feeling like (no, actually knowing that) you look fabulous.
• Bumping into _____________ (old boyfriend, your boss, or just someone you’ve been wanting to meet) at the dry cleaners and feeling good about the way you look (instead of trying to hide behind the display of potato chips or berating yourself afterwards because of how you look).

How Long Does It Take To Get Results?

That can be answered on a number of different levels. Each step you take along the way gives you results – some big, some small that add up to big as you go along. Remember, this is not a television makeover show. I am not going to bully you into making changes. Everyone moves at her own pace and that’s absolutely fine. And, to be honest, some changes might come easily and some might take a little more time and practice. The important part is that I am there to help you integrate the changes and celebrate the results. Our personal style is very…well…personal and it is important to allow yourself time to make these changes one step at a time – that is the way to long-lasting transformation!

What Are Some of the Results Others Have Experienced?

"I keep thinking about why I love you -- it's because you've taken away the horror of shopping. I hate shopping. I love clothes and looking nice, but once I am in a store, I become completely overwhelmed. Colors, textures, styles -- it is all too much. You make the process so easy. Thank you!"— Dianne Huff (www.dhcommunications.com)

"I just wanted to thank you and tell you how much I appreciate your talent and what fun it is shopping with you. I am so excited about the new path I'm on. I LOVE the things we bought yesterday and can't wait to wear them. All items are starting to work together, and it's really exciting. (The pretty blue sweater with sort of little bows all down the front with the brown button goes beautifully over the top I bought at Infinity/Snake Skins.) It's such fun and educational doing this with you, and I look forward to much more in the future."— Roxanne Volpe

"I’ve been meaning to write to you and let you know that every day I get so many compliments on how I look. You gave me the tools to put it all together, and I am very grateful. This season I purchased many new clothes and before I had a closet filled with clothes of "nothing to wear" now I have a closet filled with clothes, but I can't decide what to wear because I have so many favorites."— Celeste Steele

"You have a remarkable gift for making this whole process feel manageable and even (uh-oh, now I really must mean it, since I’m putting in writing) FUN!"— Ariane Cherbuliez www.coachariane.com

"Thanks for everything. In only five sessions I have gained so much useful information, not to mention so many great clothes! But even if I hadn't purchased one item, it is really the education you offer that is priceless. Looking back I think the "curriculum" we put together was perfect: sorting out my colors, establishing my "fit formula," going custom, detailed wardrobe consultation, and finishing up with a more typical shopping session. I'm sure everyone is different, but this was perfect for me. Such a small investment for information that I will use for the rest of my life!"— Sonita Sadio

What Makes Me Different From Other Fashion Consultants?

I have walked in your shoes. I know what it feels like to long to create a style/look that feeds my soul and brings me joy. I searched for nearly 30 years to find a look that really made my heart sing—it was worth the wait. Now, for the past 23 years, I have chosen to share my experience, journey, and knowledge with others in a way that empowers them.

I am also not driven by the fads and fashion trends. My clients are real women with real lives who want to look fabulous in a way that is authentic for them. I love helping them unwrap the beauty of who they are and begin to nurture that to create a personal style they love.

The most important thing when working with an image consultant is to feel comfortable with that person. To feel completely confident that they understand your needs, honor your choices, and help make it fun and exciting!

"I want to tell you, too, how very impressed I am with who you are as a person – for your acceptance of others including but clearly not limited to your clients, for your laidback approach to sales, and for your easygoing nature in terms of meeting me where I am and what I need to make it all work for me. You’re a gem!"— Julie

How Long Do You Usually Work With Someone?

That depends. Some women pack it all into several weeks or months and others spread it out. Some regularly attend my workshops and teleclasses because they enjoy working in a group setting. And, some clients have worked with me privately twice a year for over the past 15-20+ years. It is all up to you and depends on what results you want, how quickly and intensively you want to get those results, and what your budget is. There is no right or wrong way—it is all about what works for you. We can talk and figure that out together.

What’s My Next Step?
If this all sounds intriguing and exciting to you but you don’t know where to start then first you want to go here: I Need Help and fill out the form (if you have already done this, then ignore this step). Once I have received that we can have a set up your “Discover Your Style” Call. This is an opportunity (with no pressure) to assess where your needs are and how best to address them.

Here’s to helping you create a look you love with beauty, style & grace,